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2. Search Engine Marketing, Inc.- Driving Search Traffic to Your Company's Web Site

   Search Engine Marketing, Inc.

   Driving Search Traffic to Your Company's Web Site:
   • Book by Mike Moran and Bill Hunt.
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Search Engine Marketing, Inc.- Driving Search Traffic to Your Company's Web Site

Search Engine Marketing, Inc.

Driving Search Traffic to Your Company's Web Site:

• Review:: 'Very fast and professional Well covered by cushion and a book was in very good condition as the seller described. No complaint.
• Review:: 'A comprehensive, original work An excellent resource, which not only covers all the relevant ground regarding conceiving and implementing an SEM program, but discusses the necessary approach one must take to make your program happen in the business environment. I've never seen a such a "how to" resource include -- and in such thorough and accuate detail -- these circumstances. A welcome approach which was very helpful to me in my day-to-day work. Brian Alpert Worldwide Search Manager Texas Instruments Incorporated
• Review:: 'Finally all ends covered for SEO and SEM This book covers all angles. I was thoroughly impressed by the amount of detail that has gone into it. I'm half way through the book and still want to stick my review in here so that future buyers know that this book is definitely worth it. I've checked the SEO and SEM landscape for books to buy and this definitely is the best one out there. Now for the bad stuff: 1. No statistics that say : Company X has benefitted by 30% increase in revenue after SEM. (I had written to the author about this, and he mentioned that companies are very private about statistics and will not reveal any, even if their name is not revealed. This is still the kind of information that management is looking for.) 2. The book mentions various resources to check, as you read. There's no comprehensive list of resources page and so I have to make notes as I go. Hopefully future editions will address these issues. Thanks. Vivek Chandran ('Viv-ache')
• Review:: 'A must-have for a web developer's bookshelf I'm a web designer branching out into search engine optimization and marketing so that I can provide my clients the full package. This is just the book I need. The material is current, proven reliable, and covers everything I need to know to create a winning site, from design to dollars. I can't recommend it enough. Many thanks to the authors.
• Review:: 'If you have a website... you need this book! I was fortunate enough to attend a live seminar giving by Mike Moran, one of the authors of this book. Mr. Moran's knowledge of this subject is enormous and he communicates it in a way that is easy for anyone to understand. He outlines how optimizing your website for search engines is the responsibility of both the Marketing Department and your Web Master, while providing real-life examples of how this was accomplished at IBM. His seminar was so helpful, that I acquired his book within an hour after it ended! Mr. Moran also has a website, www.mikemoran.com, where you view his seminar schedule.

• Similar books:
• Pay-Per-Click Search Engine Marketing Handbook- Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines
• Search Engine Optimization- An Hour a Day
• Winning Results with Google AdWords
• Search Engine Advertising- Buying Your Way to the Top to Increase Sales (Voices That Matter)
• Google Advertising Tools- Cashing in with Adsense, Adwords, and the Google APIs